SaaS benchmarks for builders
What healthy looks like for the metrics that decide whether an early-stage SaaS survives — with red-flag thresholds and how to improve. Then check your own numbers in seconds.
SaaS Churn Rate
What is a good monthly churn rate for an early-stage SaaS?
Burn Multiple
What is a good burn multiple for a pre-seed or seed SaaS?
LTV:CAC Ratio
What is a good LTV:CAC ratio for SaaS?
CAC Payback Period
What is a good CAC payback period for SaaS?
Net Revenue Retention (NRR)
What is a good net revenue retention (NRR) for SaaS?
SaaS Gross Margin
What is a healthy gross margin for a SaaS business?
Rule of 40
What is the Rule of 40 and what is a good score?
Magic Number
What is a good SaaS magic number?
Pre-money Valuation
What is a typical pre-money valuation at pre-seed and seed?
Option Pool
How big should a startup option pool be at pre-seed?